has lost it’s main title sponsor, Ford.
Russell Carty, manager of the Kona Ford Focus team, told leading industry
site
www.Bikebiz.co.uk:
“Ford Focus has been the title sponsor of the Kona Mountain Team for two
very successful years, but all good things must come to an end. Ford are
currently going through a lot of changes within their organisation due to
CEO Jack Nasser leaving and the September 11th terrorist attacks.”
“This has meant massive budget cuts in all areas and as a result, Ford
cannot re-new their contract with Kona for next season.”
David Lane, director of new Kona Importers Paligap, added: “We feel that
Kona having a race presence not only in the UK but at World Cup events is
very important in building the brand recognition even further and we are
currently negotiating with other out of industry sponsors to take over the
title sponsorship.”
This move leaves both Scott Beaumont and Tracy Moseley, with question marks
over support for next year.
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