SiS and High5 reach six-figure settlement - Bike Magic

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SiS and High5 reach six-figure settlement

Science in Sport have received a six-figure settlement following a successful litigation against a sports nutrition competitor.

SiS, who supply Bjarne Riis’ SaxoBank Sunguard team, issued proceedings against High5 after it claimed certain formulations of its products achieved better results for athletes than those of SiS. 

SiS disputed the claims and have received a comprehensive agreement that High5 will not mention SiS products in any future advertising or comparative advertising campaign.  High5 have also agreed to make the six-figure payment to SiS towards its costs.

Ian Morris from Kuits, who represented SiS, said: “This is a substantial victory for SiS and shows the importance of reputation management to firms in the modern age.”

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