Five Ten has announced the addition of the undisputed king of urban trials riding, Danny MacAskill, to their stable of athletes.

MacAskill shot to fame after posting his original trials film, which has now amassed more than 23 million hits, on YouTube. 

And the Scot has gone from strength-to-strength, releasing the sequel, Way Back Home, in November, during which he tested Five Tens line of Free Ride shoes, before following up with his latest film, Streets of London. 

Five Ten’s Stealth rubber and the footwear’s rugged construction won over the star who typically trashes other shoes in as little as a week.

“When I am riding, staying on the pedals is paramount because I am putting myself on the line,” said MacAskill. 

“I want to continue to progress and I need to have equipment that will let me do that. Five Ten are the only shoes up to the task. My shoes are a really important piece of equipment. I can’t afford to have failure on the pedals.”

Five Ten founder Charles Cole added: “The signing of MacAskill is in-line with our ‘core not corporate’ culture because Danny is the real deal. Danny’s a core rider and his level of riding is a perfect fit with our other world champion athletes.”

Other Five Ten athletes include downhill world champions Sam Hill and Greg Minnaar. Five Ten also provided shoes for Tom Cruise to wear in Mission Impossible, Ghost Protocol. Five Ten joins Red Bull, digdeep clothing, POC and Inspired Bicycles as MacAskill’s premier sponsors.