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Project DREAMSHORT

If your creative juices have begun to flow with your efforts to help BM and Freestyle design a mid-layer (we’re just collating all the responses now – it’s taking a while…) and you’ve got ideas to spare, then maybe you can help Mud Dock design a pair of shorts. Shorts? In November? Uniquely, MD’s shorts are planned to be waterproof:

“We can be fussy, but we do it for you! We were speaking to Howies the other day, and we sprung the idea of making a pair of shorts to wear over your Lycra shorts, 3/4 shorts or your longs in the summer/winter as most riders today do. But they could be made from the Ventile material used in pilot jacket rendering them waterproof and lovely to wear all year round. Genius we thought.” “So, the Howies man said ‘OK, nice idea, you design ’em then!’ No problem, we thought. After work, we got a few jugs of San Miguel together upstairs in the cafe and got cracking.” “By 11pm (And our 6th jug) we realised that 1) We were feeling a little giddy, and 2) That we had designed the ultimate pair of auntie’s bloomers. Riders we are, designers we ain’t.” “So, this is where you come in! Simply fill in your thoughts at our website. We will get all of the ideas together and our budding sketcher Jim in the workshop will get cracking with something to present to Howies. We will email you with updates and let you know when the short is reality. And the person who comes up with the best feedback will get a pair at a discounted price too!”

So there you go. Get your ideas down in pixels at www.mud-dock.co.uk/ and tell ’em BM sent you…

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