Nema’s Crown Jewel shorts were one of the original baggies when released some 12 years ago, and so it’s good news that they’re now going to be available in the UK with 2Pure set to distribute the clothing range.

Nema says: “12 years ago, we set out on a mission – create a technical mountain bike short. After several hundred hours behind the sewing machine, we crafted the first riding system – a system that bridged the inner liner to a durable nylon shell. In the years since, we’ve continued to define the mountain bike apparel category, all the while staying true to our original goal: the product.”

2Pure will distribute Nema’s range of clothing, which includes men and women’s shorts, jerseys, gloves, t-shirts, hats and socks alongside its existing brands. The aim for 2Pure is to “work with a small group of dealers and develop the Nema brand in the UK.”

“We want people to ride the product and help us spread the word. We’re looking for feedback so that we can pass this onto Erick, who owns Nema, so that he can ensure that the product is as good as it can be and what the rider is looking for,” says 2Pure.

More at www.nemabrand.com and www.2pure.co.uk.