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With BIKE Live going off this weekend, Future Publishings PR machine
has been working overtime.
Steve Peat was on The Bigger Breakfast last week to plug the event, and named checked
"Newnham Park" but didn’t actually say it was near Plymouth.
Tommorow, there’s some more TV exposure for Bike Live.
Giant 16-year old DHer Toots Fitch will be featured on this Thursday’s BBC Newsround.
She’s being filmed today and will be asked all about Future’s BikeLive.
Quite what a bunch of innocent ten year olds would make of bike-god Shaun Palmer
is unclear, and it’s a good job John Craven went to pastures new, but this coverage
won’t be the last for this weekend’s mega event.
Downhill is sexy. So how come so many bike companies are pulling their teams?
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