Madformountainbiking to close this week - Bike Magic

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Madformountainbiking to close this week

Bike Biz today reported that Madformountainbiking have announced that they are to close down the site this week. Back in August signs of failure started to appear when a number of editorial staff were laid off prompting bike industry rumblings that the end of the dotcom revolution was nigh for this particular start-up.

Launched in September 2000 with a fund in the region of £4million there was every indication that Madformountainbiking would be a serious contender and potential threat to magazine advertising revenues. Bike Biz today reported “Madformountainbiking [had] just 30 000 unique visitors a month at its peak, [and] never got anywhere near its advertising revenue targets.”

Madformountainbiking is survived by its editor, Malcolm Fawcett who has previously worked for bike supplier Ultrasport, magazines: MBR, Cycling Today and more.


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