Want to get more out of your riding? JI Coaching is a new coaching service aimed specifically at endurance events.

Run by endurance racer Josh Ibbett, JI Coaching promises to provide a complete coaching service to help you reach your potential, whether your goal is to finish on the podium of a 24-hour event, complete the distance in a marathon or survive a seven-day stage race.

Current clients range from first-year mountain biking novices through to established, sponsored riders like The North Face/Santa Cruz’s Rob Dean

“I’ve been training hard and racing successfully for several years now, but since I started working with Josh in the spring, the gains have been consistent since the first few weeks,” said Dean.

“Josh has been able to keep the schedules flexible around work, real life day-to-day social riding and the weather, but the gains have been really startling.

“Watching my progress, and seeing tangible benefits, has been rewarding and has enabled me to better fit my cycling around the rest of my life.

“Having a coach who knows my sport inside out makes training more targeted which has made me more motivated to continue to improve, focusing on the weaknesses Josh has been able to identify and, to my great horror, quantify.”

For further information, contact Josh via e-mail [email protected] or visit www.jicoaching.co.uk