World record breaker and Olympic champion Chris Boardman has
landed a bob in the bike industry according to bicycle industry trade
site BikeBiz.

The Cheshire cyclist is to become marketing and promotions manager
with bikeregister.com
the online logbook and electronic tagging system after appearing on
their stand at BIKE 2001.

Bordman commented: ‘After being approached by bikeregister.com to
promote its services at Bike Show 2001, I knew that I wanted to
become involved with them on more than a temporary project basis. I
felt that it was a great opportunity for me to give something back to
the sport that has given me so much.

‘Bike security is a major concern amongst cyclists, and anything I
can do to raise awareness of this problem, and bikeregister.com’s
solution, can only benefit bike owners.’

Bikeregister offers a two level service, registration and logbook
for £5.95, or for ultimate security the inclusion of a police
readable electronic tag, which is inserted into the bike frame and
cannot be removed. The full tag and registration kit costs £10.

The logbook is linked to a secure database of identification and
owndership details, which is directly accessible to police across the
UK.