Want to get more people riding bikes? Pay Beckham £150,000 to be seen riding one!

Well that’s the idea PR company Golin Harris Ludgate presented to the Bicycle Association AGM according to industry insiders BikeBiz.
And seeing as he’s just crashed his car and can’t walk on his broken foot the timing seems absolutely perfect and well worth the proposed £60,000 charge for the idea from the top PR meisters.

Beckham has already had Brooklyn’s Christmas bike repainted in Man Utd colours but chances are he won’t be hitting the crossbar himself any time soon. Most top professional footballers are banned from cycling as the windspeed and helmets can ruffle their hair, but trapping his delicate toes is more likely to be a worry for Beckham. According to the papers even England coach Sven Goran Erickson has stopped using the bike he was rumoured to be riding last week.

Meanwhile, our very own Coach Potato has devised his own plan to make sure the England team gets to field their key striker this summer. “I’ve been thinking of using concrete to make semi spherical lumps that footballers feet can be set into. At the moment it’s only at the model stage, but once we’ve found someone with big enough fingers to flick full size players I reckon we’ll have it cracked.”