---

OVERVIEW

Since its launch in 1998, Bikemagic.com quickly became the UK’s leading mountain bike

community online. We now hold a vast archive of over 3,500 articles, over half a million

forum postings, and over 11,000 user product reviews. And this huge archive is growing

daily.

The wealth of content is one of the reasons for the size of Bikemagic’s audience:

• Over 565,000 visits (individual user sessions) in February 2004
• Over 2.2 million page impressions in February 2004
• Over 70,000 members
• Up to 200 new members signing up each week

Bikemagic remains the UK’s number one for mountain biking online.

DEMOGRAPHICS

Bikemagic users are:

• In the prime of their lives, with 92% between the ages of 20 and 49
• In stable careers, with 72% doing professional or office work
• High earners, with 64% earning over £20,000 per year, and 35% over £30,000
• Big spenders, with 59% spending over £500 on cycling last year, and 27% spending over

  £1,000

• Comfortable buying gear online, since 94% regularly buy bike products online
• Avid riders, with 96% planning to take mountain biking holidays this year
• Web savvy, since 53% use the internet to research holidays while 31% will rely on the

  feedback of friends and other mountain bikers (such as through the Bikemagic forum)

• Dependent on the internet, since 55% of Bikemagic readers do not subscribe to

  magazines

(Source: User survey and membership questionnaire, 2004)

OPPORTUNITIES

We offer a huge variety of ways to reach your target biking audience. Here are some

suggestions, but the best approach is to discuss your needs with our sales team, on the

contact details below.

If you are a Retailer:

• We send up to 50,000 riders through to online retail advertisers each month, from

  advertising such as shopping listings, ad boxes and banners.

• For highly targeted promotions, we can also link your product catalogue with the

  Bikemagic user review catalogue, so that readers can click from review pages on Bikemagic

  direct to the purchase page of that same product on your website.

• We can also target readers in your local area by using our geographically targeted email

  newsletters.

If you are a Manufacturer or Distributor:

• Your brand or product ranges can be seen hundreds of thousands of times each month, with

  targeted advertising to specific sections of Bikemagic with ad boxes, banners, and

  sponsorship positions.

• For highly targeted promotions, you can sponsor relevant sections of the Bikemagic user

  review catalogue, to deliver your brand and product message at the very point of purchase

  decision.

• In addition, we can run competitions, capture market research data and send specific

  promotional messages included in the weekly Bikemagic email newsletter, that gets sent to

  over 44,000 cyclists.



If you are a Holiday Provider:

• We send up to 17,000 riders through to our travel partners each month.
• The most effective promotion for holiday companies is a travel partner listing,

  supported by a customised campaign of ad boxes, banners and newsletter insertions.

• There are also opportunities to raise awareness of your holiday packages through

  competitions run in association with Bikemagic.

If you are a Media Buyer

• We run regular campaigns for major national and international organisations, and will

  create a tailor-made package to suit the requirements of your current promotion.

• We are always keen to talk to you about your ideas, to create innovative and effective

  campaigns.

CONTACTS

Please contact our sales team, who are here to provide you with solutions to your specific

advertising needs:



Peter Keith

Sales Manager

Ph 020 7861 9860

[email protected]

Simon Buck

Sales executive

Ph 020 7861 98

[email protected]