Cole Wheels arrive in UK for first time - Bike Magic

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Cole Wheels arrive in UK for first time

Brontes XC (£199.99, 1894g per pair) is an entry-level cross-country wheel
The 29er Lite (£324.99, 1790g per pair) is Cole’s first 29er wheel with DSA technology

Evans Cycles have announced the arrival of Cole Wheels to UK shores.

Cole Wheels produce MTB, road, TT/tri and cyclo-cross wheels, to be available exclusively through Evans’ nationwide network of 43 stores and online/mailorder facilities from early June.

The US-based company, established in 2004, have developed an innovative approach to the design and construction of its hubs and rims, centring largely around their patent-pending DSA system (Dynamic Spoke Alignment) – a spoke lacing system, resulting in improved wheel stiffness, strength and durability, as well as spoke life and without the burden of a hefty weight penalty.

The DSA system consists of double-threaded, self-aligning, straight-pull spokes (instead of using traditional spokes with a J-bend at the hub) that thread into a small alloy cylinder, which is captured in the hub. The cylinder is free to rotate, allowing the spoke to self-align with a standard nipple at the rim hole, its natural position.

The MTB range includes the 29er Lite (£324.99, 1790g per pair) – Cole’s first 29er wheel with DSA – and the Brontes XC (£199.99, 1894g per pair), an entry-level cross-country wheel.

The initial UK-offered collection will start from £199.99 and top out at £1299.99. All models will be offered in pairs only, with the exception of the rear disc wheel and front tri-spoke. All Cole wheelsets are warranted to the original retail purchaser to be free of defects in materials and workmanship for two years from the original date of purchase.

Head this way to view the full range.


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