When is a team not a team? That’s the aim behind the new Kinesis Morvélo Project, which sees Sussex-based Kinesis and clothing company Morvélo join forces.
“It’s a logical step,” says the press release. Both companies love riding bikes of all types and love to race, but they didn’t want a ‘bland race team’. So the ‘Kinesis Morvélo Project’ (The KMP), was born and is a collection of individuals who love to ride, race and roam no matter what type of wheels they may be spinning.
The KMP is made up of 11 riders who cover a diverse range of age, nature, lifestyles and priorities and each one contributes their tales of cycling adventures and challenges, photos and videos to The KMP website on a weekly basis.
From 24-year-old Scottish Elite racer Rab Wardell to 42-year-old seasoned veteran Paul Hudson, The KMP is a mixed bag. They have a previous Singlespeed UK champion in the shape of Phil Moore, long-distance and Great Divide Race madness in the form of Jenn Hopkins as well as guys and girls who simply just love to get out, ride and challenge themselves whether it’s a 24-hour MTB race, a track session or just wanting to complete The Fred Whitton
KMP will be supported by TRP brakes, Manitou, Microshift, WTB and Exposure and The KMP will ride, race and review a whole assortment of these products during the coming year.
More at www.kinesismorvelo.com
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