Work Cycle: Making cycling to work cool - Bike Magic

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Work Cycle: Making cycling to work cool

The popularity of cycling to work has increased over the years and the growing love affair with the bicycle is being beautifully documented in the The Work Cycle; the latest self-initiated project by leading Bristol digital production agency, Pixillion.

www.theworkcycle.com is a web-based celebration of the Work Cyclist and their Work Cycles and showcases through stunning photography how the Work Cycle is being successfully integrated into our working lives.

The collection of work spaces currently being showcased on the Work Cycle is an eclectic mix; from top notch creative agency Poke London, to national bike retailer Evans Cycles. The Work Cycle is an evolving project and Pixillion are calling for work cyclists to spread the word about the site, and if they’d like their work place to be featured on the Work Cycle, to get in touch.

Pixillion’s Creative Director Remco Merbis says: We’re into all types of bikes and depending on the mood, day, or weather you can expect to see Mountain Bikes, Cyclocross bikes, Road bikes, Commuters/Hybrids and at least one folding bike littered about the studio.

“We’re really excited about our latest project from the Pixillion labs and staggered by the high standard of photography that has been submitted so far. It’s quite obvious the bike will remain a truly symbolic and loved mode of transport for many years to come.”

We’re pedalling through a renaissance where it’s not just the scantily clad Lycra boys waxing lyrical about their set of wheels – everyone and anyone that’s rediscovered the joy of riding their bike is loving it all over again.

Do you cycle to work? Tell us about your cycle commute in this forum thread.

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