A new website really isn’t much to shout about in this day and age, everyone’s designing and redesigning them every other day, but seeing as Whyte went to the effort of telling about it, it seems only fair to pass on the news. Think of it as part of our ongoing Pavlovian campaign to improve bike industry PR.

Whyte is a bit of a niche brand, which handily means that it doesn’t have to have dozens of models listed on its site – there are full details of the revised E-120 and new Race and Trail hardtails. There’s plenty of info and top quality photos of each bike to pore over, with full specification and geometry details. And, of course, plenty of hyperbole – you’d hardly expect a manufacturer’s site to say, “They’re OK, we suppose”.

We’ll leave you to discover the rest of the site, where a wealth of tech information about the various features of each bike and, perhaps most usefully, a page that lists your nearest Whyte dealer, awaits you.

That all-important URL is www.whytebikes.com.