Fat bikes. The scepter of trade shows, they’re terrifyingly practical, and terrifyingly odd to ride for the first time. Charge, however, hit the “lifestyle” button on their PR video-making-machine, and created something both amusing and fun a the same time. Here it is…

The new 2014 Cooker Maxi is a fat bike. It’s great on snow, sand and just in the good old dirt. If floats on 4 inch wide low pressure balloon tyres, that roll in a newly designed version of our tough Cooker frame.