Torq and Whyte team up for 2012 - Bike Magic

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Torq and Whyte team up for 2012

It has been announced today that Whyte Bikes and Torq will partner for the 2012 season.

The Torq race team are a regular sight at many of UK mountain bike races and events, and will enjoy the top class bikes from the British brand.

Commenting on the news, Matt Hart, director of TORQ says: “We had a number of brands interested in sponsoring the team, but we chose Whyte because they’re a British premium brand with unrivalled attention to detail at the core of their philosophy.

Clearly we viewed these ideals as having an obvious synergy with the premium TORQ brand and we’re excited to be working in partnership with them. We’re looking forward to building on the successes of previous years with Whyte on board.”

Ross Patterson, Whyte’s Sales Marketing Director commented: “Racing has been part of the Whyte brand ethos since day one. We’ve followed the success of the TORQ team with a great deal of interest over recent years and this was far too good an opportunity to miss. TORQ’s Mountain Bike team are always stealing the headlines and they present themselves extremely professionally and have a very strong, recognisable image.

“We can’t wait to get the team onto the custom-liveried top of the range Whyte carbon 20c and 29c frames in 2012.”

The official launch of the 2012 TORQ Performance Mountain Bike Team will be on Saturday October 1 at the Cycle Show at the NEC, Birmingham.

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