The world of big business is a funny place. Though you might
think Rock Shox are coining it in, with their 2001 forks being specced on a massive
percentage of production bikes, the company still managed to lose $3.3 million dollars
in the first quarter of 2001.

And that’s good, apparently.

Sales were $12.2 million, 28 percent higher than 1999’s first quarter. But the $3.3m
loss compares favourably to a $5 million net loss in 1999’s first quarter, which
RockShox officials said is evidence of a turnaround. Bryan Kelln, the company’s chief
executive officer, partly blamed the quarter’s loss on moving costs, which were $950,000.

My finances have never been in good shape since I moved house, but I don’t think
my bank manager would be quite as forgiving.