After the success of the long travel Psylo series of forks, Rock Shox have moved development to an even lighter shorter travel arena, than that they were exploring with the Black box race series forks.

The new range dubbed “the Toy Box” series by people who should know better will debut on a totally new range of full suspension mountain bikes.

The bike range has been developed with backing from Foes, Intense, Mavic, Michelin, Race Face and Santa Cruz. In an unprecedented move for the bike industry the product will be launched with extensive television advertising particularly on the Nickelodeon channel, with a collosal initial production batch of 400,000 bikes planned to cope with anticipated demand.

“It’s done for brand recognition, strengthening the brand for the kids who will be buying the product in the future. And it’s a revenue maker,” said Rene Cormier, communications manager at RockShox.

Technical details are scarce at the moment but expect travel at either end to be in mm not inches. Spring rates and valving will probably be custom pre set for averae childs finger weight, but uprade kits to allow desktop executive stress release may be available aftermarket.

We’re looking forward to attending a product release at a Toys ‘R’ Us as soon as the new Flick-Trix range is launched, but for the moment keep your eyes peeled on satellite / cable channels and the junior section of any American malls you happen to visit.