Dan, Gee and Rachel Atherton sign on the dotted line with new 3 year contract.
Madison is proud to announce the formation of team Animal Commencal. From 1st January 2007, Dan,
Gee and Rachel Atherton will be gunning for the Downhill World Cup and World Championship Gold on Shimano
XTR powered Commencal framesets. Madison will also be providing the team with DT Swiss FR2350
and EX1750 wheelsets, creating one of the most exciting and competitive race bikes on the circuit.
Madison said “As soon as the Commencal distribution
deal was completed, Atherton Racing was identified as the last piece of the jigsaw to take the Andorran bicycle brand to the next level. Dan, Gee and Rachel offer the kind of sponsorship package you dream of when marketing your brands. They’ve got the right image, the right attitude, motivation, ambition and professionalism in everything they do. Add to that their consistent top performances and they really do embody everything Commencal, Shimano, Giro, Bell and DT Swiss stand for. It was an easy decision for Madison to make the most significant sponsorship investment in their history.
Rachel the youngest of the family has just completed her first season in the senior ranks. The former Junior DH World Champion didn’t disappoint, she won her first World Cup, took the bronze medal at the DH World Championships and took 3rd Overall in the World Series. Already tipped as the next big thing, she’ll be looking to add to her already bulging trophy cabinet in 2007.
She said “To be riding the Commencal this coming season makes me feel pretty confident! I’ve seen
what others have done on this bike and I can’t wait to put it through its paces, I’m really looking forward
to being on such a friendly and involved team.”