With the advent of Advent there’s doubtless plenty of people hoping for some bikey Christmas gifts. And concomitantly a bunch of people who’d like to buy bikey Christmas gifts but don’t have a clue where to start. Top mail-order retailers Chain Reaction have an answer to help bring those groups together into a harmonious giving-and-receiving experience – visit the site, browse the products and you’ll notice that they’ve all got an “I want this for Xmas” link at the top. Hit that and CR’ll send a message to the person of your choice letting them know that it’s something you’d quite like. And if they decide you deserve it they can order it with the merest of clicks.

Smart. They’ve got a selection of particularly Christmas-gift-friendly products on the front page too. Amble over to www.chainreactioncycles.com for a look…