Evans Cycles have just announced they have become the exclusive UK distributor of iconic Canadian brand Norco Bicycles.
There’s a lot to look forward to. Last year the Canadian company introduced the all-new Range. This new bike uses Norco’s A.R.T. (Advanced Ride Technology), an evolution of the company’s four-bar FSR suspension platform and delivers 160mm at the rear wheel.
Skip Swain, VP of Sales and Marketing at Norco said, “We are very excited to announce this new partnership with Evans Cycles.” Skip added “Evans is a well known and trusted source for cycling product and a natural step in strengthening our presence in the UK market.”
As an initial offering Evans will carry key models from the Norco line including: cyclo-cross, aluminium-framed men’s and women’s road bikes, mountain bikes (including downhill, 29er, hardtail and trail) and urban/flat-bar road bikes, with plans to expand and progress the range even further over time.
Following that bike, the A.R.T technology has now been applied to a shorter travel bike, the Sight, which offers 140mm making it an ideal UK trail bike. 29ers fans are also catered for with the new Shinobi 29er trail bike. There’s also a 100mm 29er full-susser, the Revolver, to look forward to as well.
“Norco continues its trend of creating innovative and exciting bicycles,” said Joel Natale, Head Buyer & Product Manager at Evans Cycles. “The 2012 line up showcases the significant forward momentum of the brand, and we are excited to present this line to the UK.”
The first arrival of the new 2012 bikes is expected on UK shores in early January.
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