Bicycle cleaning experts Muc-Off have announced news that it has partnered with Treems, an organisation focused on saving trees, with a percentage of profits from sales of Bike Cleaner, Wet Lube and Dry Lube helping to protect the planets rainforests.
Muc-Off has been on the trail for a company whose environmental values and actions match their own – and Treems determined, sustainable and enriching values do just this. The eco experts at Treems are actively halting deforestation daily with their campaign to save trees by connecting ecology and the economy.
Muc-Off’s Zhara Woods commented: “We wanted to take our eco fight to the next level and have a physical benefit that you can see and touch, and what better thing to protect than real living trees!”
Muc-Off will be tracking the progress online keeping a tally of each tree they have protected. They will even publish images of the trees and release information about each trees’ location and the impact on air, water and biodiversity. Treems guarantee the protection of the trees by installing threefold protection: legal, physical and social.
“At Muc-Off we want to reach out to as many people as possible and help to educate the world on the importance of saving our valuable and delicate ecosystem. We’re confidant that working with Treems we can achieve this goal,” added Muc-Off’s MD Alex Trimnell.
From this partnership their goal is to protect 3,000+ trees within the next 3 years. You can check the progress on the real time tree tracker on Muc-Off’s website.