Share

News

More trouble at Le Tour

It seems we spoke too soon yesterday, when we said that Coca Cola are the only committed major title sponsor for this year’s tour.



Although they are contracted to sponsor the “White Jersey” for highest placed young rider until 2009, they are apparently downplaying all their other sponsorship and marketing of the event. The downturn comes – yes, you guessed it – on account of their doubts that the phenomenal performances of riders are the pure natural “real thing”.


Although Coke may no longer think the Tour “is it”, the Tour’s director-general, Jean-Marie Leblanc, announced major sponsorship for the 2001 event from French coffee brand – Cafes Grand Mere – though presumably this won’t result in caffeine being taken off the UCI banned substances list.


Rumours that Richard Virenque and Marco Pantani are already shortlisted to replace Gareth Hunt in a new series of “Special blend and roast” adverts are as yet unconfirmed.

Share

Newsletter Terms & Conditions

Please enter your email so we can keep you updated with news, features and the latest offers. If you are not interested you can unsubscribe at any time. We will never sell your data and you'll only get messages from us and our partners whose products and services we think you'll enjoy.

Read our full Privacy Policy as well as Terms & Conditions.

production