Madison have been appointed as the exclusive UK and Ireland distributor for White Lightning lubricants.

Specialising in ‘clean ride’ technology, White Lightning’s products end the messy inconvenience and performance inefficiencies caused by the dirt, grease and grime build up.

Clean Ride is White Lightning’s best selling self-cleaning lubricant which sheds dirt and grime while you ride, keeping your bike running smoothly and clean.

And Clean Streak is their best selling dry degreaser which cleans chains, gears, and disc rotors with no residue or water rinsing required.

Madison CEO Dominic Langlan said: “White Lightening is a logical addition to Madison’s portfolio and we are delighted to bring its products, which are already best sellers in the US, to the UK and Republic of Ireland.

“White Lightning is devoted to producing innovative simple to use products which sit comfortably next to the more enthusiast focused Finish Line range.”