Leather forever! - Bike Magic

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Leather forever!

Most of you padded saddle ponces won’t give a damn, but anyone who’s put in the years of investment getting a Brooks saddle to that perfect fit stage will be delighted to know the company has been saved, meaning they can get a replacement in the unlikely event of theirs ever dying.


Not the lightest saddle, but just getting settled after 5 years hard abuse.


Brooks had been threatened by the collapse of parent company Sturmey Archer but they’ve achieved a succesful £1 million management buy out thanks to bike trade investors. Although they’ve been crafting saddles from terrifyingly solid leather, steel and copper in Smethwick for 130 years 85% of their production goes overseas, where – as usual – British craftsmanship is more widely appreciated.
The company has always traded at a profit and celebrated their return to operations with more than a full months worth of orders on their first day back in business.

The future might not be looking so good for Birminghams bovine popualtion but it is looking good for Brooks.



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