Chain Reaction Cycles is set to open a standalone retail store in Belfast, Northern Ireland, in 2011, it has revealed today.
The family-run business, which began in 1985, opening Ballynure Cycles bike shop with a £1,500 bank loan, believes there’s never been a better time to apply its wealth of customer service and technical knowledge on the high street.
Claiming to offer a revolutionary new shopping experience, the state-of-the-art store will stock a comprehensive selection of road, mountain, commuting and triathlon bikes as well as a range of components, clothing, footwear, equipment and tools. This extensive range of product will be matched by a level of in-shop customer service, mechanical back-up and technical know-how.
Jim Berkeley, Head of Retail, said: “This is an incredibly exciting time for us, transferring our years of knowledge, buying power and service to the high street environment. We can’t wait to offer customers – both new and existing – a high quality face-to-face service which will mirror the high level of support we currently provide our online customers.
“We love ‘all things bikes’ at CRC and are committed to offering quality stock and great service to our customers, enabling more cyclists, triathletes, swimmers and runners to benefit from our great value products.”
Read more about the history and background of Chain Reaction Cycles in our article here.
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