Traditionally when a website spins off another website, the second one is often referred to as a “sister” site. Sometimes this works reasonably well (for instance, BM’s sister sites include women’s cycling site www.shecycles.com) but not always. By way of an example, on-line women’s clothing retailer Minx-Girl.com has spawned Russtler.com, which deals in men’s clothing and for which the epithet “sister” doesn’t really seem appropriate. And “brother” just sounds wrong.
So, then. Russtler.com, partner site to Minx-Girl.com. A small but carefully-selected clothing range from the likes of Sugoi, Pearl Izumi, Patagonia and Gore. All very smart stuff. Plenty of sizing advice so you don’t get the wrong thing, easy returns if you do. You can probably guess the URL…
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