What would YOU do for $10,000? Drop a 20 footer into a chute? Ride a skinny log 30 feet in the air? Launch a huge gap jump? Or maybe all of the above. We’re putting up the cash – it’s up to you to earn it.

Race Face Performance Products is pleased to present the first ever ‘Ultimate Freeride Challenge’. They say everyone’s entitled to fifteen minutes of fame. We’re prepared to give one skilled rider that and more. $10,000 more, to be exact. Winning the contest means securing a sponsorship contract with Race Face, all the free swag you could ever want and $10,000 in cold hard American cash! That ain’t no typo either – we’re talking about a briefcase full of bills, a stack of dead presidents, a cool 10 Grand.

The contest, which runs from Apr. 15th to Aug. 15th, 2001, calls for riders to submit a 60 second riding video of themselves, doing whatever they feel best represents the new school of freeriding. We’ll pick the top 16 entries and post them online in head to head battles with our online community picking the winners. The winners will advance until we are left with two finalists. While the online voting continues, the two lucky finalists will be flown down to Las Vegas, Nevada. On October 3rd, the votes will be tallied and amidst a flurry of media attention, we’ll crown the first ever ULTIMATE FREERIDE CHAMPION!!

‘The point of this contest is to discover the next big name in professional free riding’, said Chris Gagan, Race Face’s marketing manager. ‘And, we’re leaving the contest open to interpretation by the individual. If they think a video of huge air will be the way to win, they can send that in. If it’s a sick drop or a first descent of an untracked chute, that could win too. The beauty of this contest is that we’re letting the people decide.’

Here’s what you’ve got to do if you want in on the action. Send us a homegrown riding video showcasing your freeriding skills. Shoot it on
your Dad’s handicam or an old 16mm Arriflex. Heck, shoot it with an IMAX
camera if you think that’ll separate you from the competition. Edit all your footage down to a 60 second piece and send it in for judging.

Full contest details can be found on the RaceFace website.