Icebike wrap up – highlights from Madison trade show - Bike Magic

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Icebike wrap up – highlights from Madison trade show

Madison’s annual Icebike summer trade show is a chance for dealers and journalists to get a close look at the latest products hitting shops now and over the following months.

We popped along yesterday and came away with a camera bulging with photos of the brand new Shimano XT groupset, borrowing heavily from XTR and available in two colours with several chainset options.

Other highlights include a new range of Saracen hardtails with some of the smartest decals we’ve seen in a while, a new range of Madison clothing that is seriously impressive in terms of the materials, design and style on offer, and there’s plenty of new bits from Giro (new helmets, gloves and shoes), DT Swiss, Pacific Outdoor Equipment, new pedals from Shimano, new smarter lights from Blackburn, and loads more.

Take a look through our huge photo gallery for a first look. More info soon…

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