iON the Action Pro, a high-definition action sports camera, will be launched in March and claims to be the first camera that allows users to shoot video and share it in real time via social networking sites.

The camera features a wide angle HD lens (1080p resolution) which can record with a field view of up to 170 degrees, with a claimed battery life of more than seven hours.

The single button means the camera can be called into action with one finger, while a detachable wi-fi pod fits to the unit to enable its shoot and share capability.

The CamLOCK system attaches the camera to either the helmet, handlebars or front wheel fork and swivels to record from all angles without the need to re-mount the camera, which is waterproof up to 15m.

Prices start from £199.99. Visit www.iontheaction.co.uk for more.