Having spent far too much time in the sunny alps and on dusty US trails it’s high time our man James McKnight (Bike Magic editor) got a bit of real grit under his tyres and cold wind in his face. With that in mind when the phone rang in the Bike Magic/Dirt office with the promise of such a ride we though it only fair to send him out on a mission.

That mission was with Jeep to shoot an ad for their shiny new 4×4. You will see it on our site soon enough but for now here’s a snippet from the film. Shot by MTB video regulars Jacob Gibbins and Aaron Bartlett it looks like a tidy spot for riding (any guesses where it is, no prizes though as it’s too easy?), oh and driving up steep hills and through mud and that.