Windwave, distributors of such brands as Marzocchi, FSA and Corsair, have been appointed as a new exclusive distribution partner for parts and accessories brand BBB.

“As Windwave is a marketing and service driven company with a clear focus on IBD’s and dedicated employees we feel the future will be successful for both ourselves and our customers” said BBB’s CEO Chris Koppert.

The move will also mean a bigger focus on product development. “BBB has been constantly improving their product range, getting to a point where top athletes of Quick-Step, Cofidis and Vacansoleil are asking for the BBB products.

“Look at the Quick-Step riders, using BBB helmets, sport glasses, cycling computers and many other products in training. This is clearly a confirmation that they are heading in the right direction” says Windwave MD Peter Nisbet.

You’ll have the chance to see the latest BBB products yourself at the London Cycle show (October 7-10) at booth number D18c. Or head to www.bbbparts.com and www.windwave.co.uk for more info.