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What Mountain Bike

Future Publishing is increasing the frequency of quarterly What Mountain Bike to bi-monthly. With arguably the strongest editorial team in the business, Steve Worland, Mike Davis, Guy Kesteven, Seb Rogers and more, What Mountain Bike’s simple “definitve guide to mountain bikes” approach has been a hit from day one. The main gripe most people have is simply knowing where to get hold of a copy. Publisher, Kris Hollund, told Bike Biz that he’s going to increase the print run, and the distribution both in the UK and overseas.

We wish everyone involved the best of luck, it’s a great mag!

While the Future’s cycling magazines appear to be in excellent shape reports this morning say that Future Network PLC, holding company of Future Publishing, has effectively put itself up for sale. In the last year the share price has lost over 90% of its value and the company has laid off more than 500 workers, and closed its internet division. See this morning’s Times report on their
website.

IPC, publisher of mbr, Cycling Weekly and Cyclesport magazines has ‘almost’ been bought by the world’s largest media company AOL Time Warner for a princely £1.15 billion.

Elsewhere in the media sector: the team from media-midgets Singletrack magazine recently blew £8 of
company money
on a round of sandwiches from Asda in Rochdale during a break in
production of the latest issue. Mark told us that: “Singletrack magazine issue 2 has now been sent out to
subscribers and will start to appear in bike shops around the country in the
next few days”.

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