Trek’s Project One, a full customisation facility which allows you to select frame, colours and components, was launched for mountain bikes last week to a great reception. According to Trek, sales are already doing well as mountain bikers just can’t resist the bright, custom colours and ability to select each component to make the perfect bike for their riding.
We love the idea – you can choose your bike through Trek’s online Project One page or dealers can suggest the ideal components for a customer – and if flair is one area that has traditionally lacked from Trek’s bikes then that has most certainly been addressed. You can choose from a range of bright (or subtle if that’s your thing) colours, tag your bike with your signature and more-or-less ensure that your bike is as close to a one-off as you can get.
At present the system is only available for the Fuel EX 29 (launched last weekend), Superfly and Superfly FS, but we’re sure that more models will be introduced soon. We had the tour of Trek’s Project One bus, which is touring the US, and were torn between ‘bright and bold’ and ‘super stealth’. The option to make a bike fully ‘murdered out’ (that means ‘black’ if you are unsure) a bike will no doubt be equally as popular as the vibrant options.
Fancy a custom bike of your own? You get the option to dream on without commitment to purchase over on Trek’s Project One page.