L to R: Tim and Helen Flooks, Martin Palmer and Ian Kennedy. One of these people forgot their official branded clothing…

TF Tuned Shox, the mountain bike suspension specialist founded by Tim Flooks in 2002, is to be sold to business partners Martin Palmer and Ian Kennedy. TF Tuned will become the property of Palmer and Kennedy’s company Tec Frontiers Ltd, which was set up specifically to acquire TF.

Tim Flooks will remain with the business as Technical Director and will continue to lead the servicing team.

“It’s great to have found new owners in Ian and Martin as they have the commercial experience to continue the successful growth of TF Tuned,” said Tim. “I’ll be free to keep our technical expertise and customer service as high as ever, whilst the guys focus on taking the business to its next level. I’ll also be able to ride my bike a bit more!”

Commenting on the acquisition, Martin Palmer said:

“Tim, Helen and their excellent staff have built a great business. Our plans are not for any major changes, rather to continue what they have started. We intend to ensure that TF Tuned becomes widely recognised as the only place to go in the UK and Europe for all matters relating to mountain bike suspension. We are committed to all the existing staff, customers, suppliers and sponsored riders. Our job is to grow the great service on offer via www.tftuned.com and to make sure all serious mountain bikers know about TF Tuned so that they can get the most out of their suspension and riding”.

So from the customer’s perspective it should be business as usual – visit www.tftuned.com for more information about TF’s servicing and suspension sales, or call 01373 826800.