Silverfish UK today announced the addition to its brand portfolio of the Italian disc brake manufacturer Formula.
Established in 1987 in Prato Italy with the objective of manufacturing high-end motorcycle disc brakes, the company soon started developing mountain bike disc brakes to fuel their appetite for the development of everything two wheeled.
The Silverfish team cite the reason for this addition: “Having ridden Formula brakes for a number of years, the whole Silverfish team have become huge fans of their brakes.”
Silverfish’s Marketing Manager Pete Drew added: “We’re so pleased to be offering Formula brakes and products to the UK IBD network. Their performance and quality has made them market leaders in our eyes which is why we are so keen to work with them.
“The products constantly win magazine tests and gain World Cup podiums which further backs up their performance.”
Silverfish UK will be receiving stock of the full Formula brakes product range from mid-December including all spares and accessories to offer dealers a high level of back-up. More info at www.silverfish-uk.com and www.formula-brake.com.
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