Preston is coming! - Bike Magic

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Preston is coming!



BORDER=”0″>It’ll be all-Whyte on the night for some lucky
owners! We’ve heard from top industry mag
SIZE=”2″ FACE=”Arial”>Bikebiz
that ATB Sales
will be airfreighting some of the Preston frames into the country in the first week
of June and BIKEmagic will be getting one to test! These will be “spot on” because ATB Sales has been through the
hoops to make sure the frames are marketable.

Of the 500 frames ordered most will be put on the water for delivery at the end of
June but the airfreighted frames will be built up and go straight out to dealers
as demo bikes.

“It’s been a very frustrating time for everybody,” said ATB Sales’ Pete Holton. “But
we’re so close now. Most of the frame parts are made, we’re just waiting for swing
arm modifications because they weren’t built to drawing.”


Britain’s best bike trade

Time is a great healer and Holton is hoping the delays
will be understood by the early adoptor customers, who are probably used to first-to-market,
innovative and desirable products not always being produced on time.

“Once they gets their leg over a Whyte bike, they’ll soon forget the wait,”
said Holton.

“Once we’ve made one, we could make a million but making that first one has
been an absolute nightmare.”


“It’s in the post” apparently.


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