Californian clothing brand Nema is set to return to the UK, having signed an exclusive distribution agreement with the splendidly-named Chocolate Distribution. Nema lays claim to having come up with the idea of mountain bike-specific shorts of the baggy+liner persuasion, a habilatory format that’s now pretty much ubiquitous.
As well as shorts, including the semi-legendary Crown Jewels, Nema’s 2010 range includes jerseys and gloves, plus non-technical items like t-shirts, hats and socks. The range covers garments for racing or just riding along, with kit designed specifically for each of the two most popular chromosomal configurations.
Erick Kozin, President, Nema International stated “The UK market is very important for Nema. It’s great that we’ve managed to find a first class distribution company like Chocolate distribution to promote our products and grow the Nema brand in the UK market”.
For more information about Nema visit www.chocolatedistribution.com or telephone them on 0871 231 9966.