Morvélo team up with beer brand - Bike Magic

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Morvélo team up with beer brand

Beer company backs successful mountain bike race team

Morvélo Bicycle Apparel send us news of the latest collaboration with Sussex-based Dark Star Brewing Co as the latest sponsor of the mountain bike race team.

In no small part is it due to Dark Star being based right next to Kinesis Bikes, but also because the award winning brewery has a keen interest in mountain biking, sponsoring the Brighton Big Dog event earlier this year.

So impressed by a cyclists post ride thirst, they now sponsor The KMP who offer, at events they attend, samples of such fine drinks as the Worlds Best Speciality Beer, The Espresso Stout.

This collaboration has led to a demand for a cycle jersey. Several designs later and the result blends Morvélo’s classic styling and Dark Star’s iconic logo all on a premium cycle jersey, ready to tell the world you’re not just a cycling aficionado but a drinking one too.

Check out the jersey in the photos, then head over to Morvélo’s online store www.morvélo.com/store or at the Dark Star brewery www.darkstarbrewing.co.uk.

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