Santa Cruz UK have appointed elite mtb racer Dickon Hepworthas their UK brand manager. Rapidly rising sales have resulted in the need for this dedicated position. Having raced successfully for the Santa Cruz team last season,
finishing 8th in the National Championships, Dickon is in the unique position of
being able to offer a ‘rider’s eye view’ of the US produced bikes. “It’s superb
working for Santa Cruz knowing what the bikes are capable of — we’re really pushing
them hard this year with improved support and backup for all our dealers. The big
boys had better watch out!”

Although Dickon will be taking a back seat as far as competition
goes, the likes of Rob Jarman, James Allaway and Chris Whitfield will ensure that
Santa Cruz continues its winning ways on the race circuit.

For Santa Cruz info, contact Dickon on : 0113 2937703 and 07720
299427.

Or email <FONT
FACE=”Arial”>[email protected]