Giant opened its first brand store earlier this year in Liverpool, and has now thrown open the doors of its second store in Cambridge.

The new store is to be run by an independent dealer and is described as a “pocket sized second edition to the Giant brand store family.” It’s situated in the historic city of Cambridge, so close to the city centre and train station then.

Ian Beasant, Managing Director of Giant UK says: “Cambridge is a unique cycling City; a City well and truly ready for a brand store.”

Inside the new store follows the styling cues of the first one, so expect clean and modern design elements which embrace the local area and culture.

Charlie Warboy, Director of the Giant Store, Cambridge adds: “I’m delighted to partner with Giant on this project, this store will be the core of the local community, I’m confident that the store will be a huge success.”

Giant plan to roll out more of these stores with potential locations currently being considered.

More details at www.giant-bicycles.com/en-GB/