The South West is set to receive a £7.5 million investment in developing trails, sites and information across the whole region which will enhance the quality of experience for anyone who wants to enjoy off-road cycling.
A total of £7.5m is being invested in developing the activity across the region including funding of £4.6m from the Rural Development Programme for England. Developments will include purpose-built adventurous cycling trails, bike hire facilities, cafes, areas to develop bike handling skills and information on how and where to ride across the region.
Paul Hawkins, 1SW Project Manager says: “The 1SW project will make off road cycling attractive and accessible to everyone, even to those who haven’t ridden a bike for years! The region’s tourism economy stands to benefit greatly with opportunities for a diverse range of businesses, from increased out-of-season accommodation demand to providing specialist services such as guided rides.
“We will work with local businesses to ensure they maximise their benefit from the provision of this quality adventurous cycling product. Off road cycling in woodlands is enjoyable whatever the weather and provides a fun alternative to beach based activities, particularly outside of the main summer months.”
Mike Johns of the South West RDA adds: “The 1SW initiative is just one project in a far-reaching suite of interlinked investments that are being made through Sustainable Rural Tourism which will have a really significant impact across the whole region.
“RDPE funding devoted to sustainable rural tourism is designed to have a lasting impact on the tourism industry in rural areas through investing in improved access to, and understanding of, the key features and rural heritage of the South West.”
“Equally important, 1SW also offers a tremendous opportunity for businesses close to the hubs and cycle ways to engage with 1SW and maximise the benefits for the local economy.”
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