Etto's back - Bike Magic

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Etto’s back




Another great story from


Britain’s best bike trade

Remember Etto? Those funny-looking helmets which probably
didn’t look funny at the time? They were on every other page of the early mountain
bike mags…and then disappeared. Well, now they’re back…

First imported by Smuggled Goods a decade ago, Etto helmets from Norway were THE
helmets to be seen in. But when Smuggled Goods fizzled out, Etto bobbled around for
a bit and then disappeared from view.


This was all news to Martin Clower of Golding Ltd.,
the new importer of Etto. He thought he was introducting a new brand to the UK.

Clower is a financier and banker by background but loves cycling and specifically
scoured the Cologne trade show for a brand without current UK representation.

The Etto range – samples of which are arriving shortly – will be priced to compete
with Met helmets, roughly in the range of £25 to £70 a piece.

Details are on their website at FACE=”Arial”>

For details of stockists, email <FONT
SIZE=”2″ FACE=”Arial”>[email protected]


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