The Cycle Show is coming to Birmingham NEC this September (see here for the BikeMagic discount code to get cheaper tickets) – and we’ve just had an email to say there will now be cyclocross races on the Sunday (the 28th) – and even better, the men’s and women’s prize pot is the same – £1000. Here’s the press release.

Organised by the Derby Cyclocross team, the races will include categories for elite men and elite women, plus a mixed industry race for staff from bike shops, distributors and cycle media. What makes the stakes even higher is the large ￡1000 prize pot on offer for both the men’s and women’s elite races.

The course will start and finish inside the show with outdoor sections taking in parts of the woodlands at the NEC. The course will be a suitably tough challenge for top riders and guarantee some great racing to showcase the sport to visitors.

Chris Holman, Event Director at organisers Upper Street Events, said: “It’s really exciting to be hosting cyclocross races at the show and arguably it’s long overdue given the growth in interest in the sport here over the past few years. Hopefully by showcasing cyclocross to a wider cycling audience we’ll help to develop that interest even more.”

Exhibitors including Condor, Hope, Raleigh, Kinesis and Pivot will all be showing their latest cyclocross bikes and kit, as well as having experts on-hand to give advice about the sport in what is set to be an exciting line-up for cyclocross fans and enthusiasts.

Condor will be showcasing their Bivio-X and the championship-winning Terra-X framesets, which have all been tested by the Rapha-Condor JLT pro riders. The frames are hand-built in Italy, disc brake-ready and feature internal cabling and a tapered head tube for easier shoulder carrying. The company provide their expertise in helping customers choose the componentry that makes up the full bike – offering truly bespoke machines for their customers.

Lancashire based Hope Technology is exhibiting at the show with particular focus on their range of disc-brake compatible 700c wheels, all of which feature sealed- cartridge bearing hubs. Keen to show off more of its British innovation, visitors will also see the V-Twin hydraulic disc brake conversion kit that enables riders with cable discs to easily and economically upgrade to hydraulic discs, and their Retainer Ring – a narrow-ride ring – specifically designed for use on cyclocross cranks. The brand will be represented in the Sunday races by a strong team lead by National Series Champion Paul Oldham.

Additionally, famous British marque Raleigh will also have several riders taking part in Sunday’s event, including Jake Poole and Matthieu Boulo. It will be demonstrating all of its 127 years of experience from humble beginnings in Nottingham, with the RX Pro – an aluminium model featuring a lightweight frame, all-carbon 15mm thru-axle fork and SRAM’s powerful Rival 22 HRD hydraulic brake. Alongside that will be the top line RX Team model featuring ‘speed blend’ direct-connect carbon frame and fork, Cole tubular wheels and SRAM’s new cyclocross-specific Force CX1 groupset – which will also be displayed in its own right by Fisher Outdoor.

Kinesis UK are demonstrating the exceptional value and versatility that cyclocross machines can bring to the rider; it believes that its Crosslight Pro6 frameset with cutting edge, disc-ready technology teamed with quality branded components makes for great package of functionality and value. It will also bring the Crosslight FiveT model, which offers superb versatility with clearance for 3 rings, twin bottle mounts, rack and mudguard eyelets making it suitable for touring or commuting.

Ridley pride themselves on being the worldwide leader in the cyclocross market, which is reflected in their large range of cyclocross bikes. The standout model for us this year is the X-Night 20 Disc. This is built around their lightest CX frameset, the X-Night but brought up to date with Ultegra Di2 and the new Shimano R785 hydraulic disc brakes.

American brand Pivot Cycles will also be on-site giving visitors the chance to get up close to their Vault bike, which shares DNA with their LES MTB model. The full carbon frame offers the latest innovative cyclocross geometry with a lower bottom bracket height, slightly shorter chain stays and an overall fit and finish that the brand believe to be the “ultimate cross and gravel crushing design”.