The British Mountain Bike Series is back bigger and better for 2010 with the news that Giant, Specialized and Trek have come aboard to sponsor the new British Mountain Bike Demo Series, which will coincide with the actual racing.
The 2009 British Mountain Bike Series, with its mix of top racing in XC and Enduro disciplines as well as more leisurely rides, was a huge hit with a reported 4,000 riders across the series. And for next year the demo series offers a new attraction with the latest bikes available to ride.
There are five venues for the series, including Yorkshire, South West London, South Wales, Plymouth and Nottinghamshire, Giant, Specialized and Trek will be brining their 2010 bikes to each weekend, with further plans for a demo-only round penned for Scotland.
“Things have really developed in 2009 and we felt that the one thing missing was a high level demo package,” says series organiser Martyn Salt. “We spoke to Giant, Specialized and Trek and they all agreed that it would be a great way for them to support the racers at the events and showcase their product range. To be able to test ride a bike and watch the best riders in action is a great way to bring more people to the events. With British Cyclings’ support we now have a great package that should appeal to anyone that rides a mountain bike. We are introducing a team relay format as well next year so it’s going to be another busy year.”
Each weekend will now offer top level racing, camping, demos, enduro riding, led rides, team relay action, free under 12s races and a host of other activities. In addition to the racing, demos and riding the venues also offer a great environment for a weekend away with Go-ape centre’s, children’s adventure playgrounds, castles, deer parks and scenic forests forming part of the backdrop for 5 great holidays at home.
Ian Beasant Manager Director of Giant says: “The collaboration of all three brands offers a unique opportunity for riders to experience a fantastic demo unlike any other in the UK whilst benefiting from riding in some remarkable locations. At Giant we appreciate riders of all levels have different needs from a demo, we endeavour to offer something for all, combining great technical know how, mixed in with some good old fashioned fun.”
Richard Hemington, MD at Specialized added: “Specialized are delighted to be part of The British Mountain Bike Demo Series. With such a wide range of bikes we strongly believe in demoing and giving riders of all level the ability to trial our products. Over the years, demos have changed a great deal and Specialized have tried to bring added value to riders taking part. The association with The British Mountain Bike Series, Giant and Trek add to the ultimate demo experience we have been trying to achieve for the last few years and we are very confident that this new set up will answer many riders wishes.”
Andrew Griffin, Marketing Manager at Trek UK commented: ‘This is it, the decisive demo experience that riders have been looking for over the last few years, and Trek is delighted to be a part. The involvement of Giant and Specialized, combined with the varied locations around the country, offers the riders more options than ever before, and running in conjunction with the British Mountain Bike Series, these events create a fantastic weekend for anyone interested in riding bikes.”
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