Ibis Cycles today announced that it has signed a new UK distributor. 2pure, who look after Crank Brothers, Clif, NiteRider and a host of other brands, will become the official supplier for the Ibis Mojo, Silk SL road bike, Hakkalügi cyclocross bike, and the yet to be released Mojo HD.
Ibis president Tom Morgan says: “2pure’s mix of carefully selected, highly desired brand’s with zero crossover made them a perfect fit for Ibis. But it was their small hardworking team – much like Ibis – that sealed the deal.” 2pure director, George Bowie, said – “Och aye, sure we love the bikes, but it was Tom’s animal magnetism that drove us to pursue Ibis. I haven’t wanted anything like that since that last Demi Moore movie.”
There’s more to the relationship too, as this excerpt from the PR: “Future collaboration between 2pure and Ibis may include a cultural/agricultural exchange, with 2pure sending single malt whiskeys westward, and Ibis sending California mountain grown skunk bud to Scotland. That is assuming that the legal and logistical issues can be ironed out. According to Morgan – “California and Scotland share many cultural values, such as the acceptance of men in skirts. This exchange is a natural extension of the ties that already exist.”
2pure is also the UK distributor for Clif Bar, Crank Bros, DeMarchi, Jimi, Feedback, Lizard Skins, Nema, Niterider, Pedros, Pinhead. Head to the London Cycle Show this weekend for the chance to see the latest Ibis bikes on the 2pure stand.
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