London Bike Show expands for second year - Bike Magic

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London Bike Show expands for second year

After a successful first outing in 2011, the London Bike Show is set to expand for 2012 with more brands and distributors signing up.

Extra UK, Upgrade Bikes, Cube Bikes and Sigma Sport have confirmed their attendance at the show on 12-15 January 2012, held at London’s Excel Centre.

“The event has already doubled in size from its first outing in January 2011, and looks set to grow further as the show draws closer,” the organisers proudly proclaim.

On bringing Pivot Cycles to the show, Upgrade Bikes said: For the first time in the UK the Pivot Cycles range will be displayed at the London Bike Show. As a distributor we are looking forward to meeting the discerning show public that are looking for the next level of mountain bike suspension. We will be using the show to book early season VIP demo ride days and expect great interest in the new Pivot Carbon 5.7 model.”

Extra will be bringing a range of brands to the show including Topeak, Ergon, Easton, Fizik, Brooks, Cane Creek, Hutchinson, Selle Royal, Trelock, Polar bottle, Fibre Flare, Burley, Montane and Accelerade.

Sigma Sport, who will be launching their professional road cycling team at the show said: “The London Bike Show presents a fantastic opportunity for Sigma Sport to engage with a wide range of people who all share a common passion for outdoor sports and activities.  Sigma Sport will once again be exhibiting a wide range of the latest product from the industry’s leading brands, there will also be a chance to meet some of the Sigma Sport professional road cycling team with their official launch taking place at the show.”

On a return to consumer shows after a two-year absence, Cube Bikes added: We see a fantastic opportunity at the London Bike Show. After a two-year absence from consumer shows in the UK, we look forward to returning to the place where we launched the CUBE brand 6 years ago.  We will be bringing all our flagship bikes to display what CUBE is all about.”

A full list of exhibitors can be found online at, and details about tickets can be found on the website.


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