At shows, getting people on to your stand is paramount. Here's a few of the attractions and gimmicks employed to attract punters at Interbike, plus a couple of products more likely to make people run away...

This, apparently, is an Art Bike. There's a Jericho singlespeed underneath all that somewhere. The Paddle And Pedal amphibious bike attachment adds just a few feet in width and a mere 36lb in weight to your bike. Irresistible.
GT's show-off cruiser featured Airlines shifting, faux fuel tank and a slack chain... There's a story behind Kona's brake-equipped custom wheelie bin. Maybe some other time, though.
Cycle-Ops were mixing margaritas at the Outdoor Demo with the aid of this pedal-driven ice crusher. Little electric bikes where everywhere. Designed for children, obviously, but no-one was letting that stop them.
Suntour drew attention to its fork and transmission range by encasing the whole lot in ice. This mental chopper thing was lurking outside the Tioga stand, although we're not sure it had anything to do with them...
Looking at the Variable Exercise Bicycle's array of cams, cables and articulated levers, it's a wonder that simple cranks and chains ever caught on. This is clearly the way of the future.

Park's Fastest Wrench In The West challenge attracted plenty of shop mechanics attracted, mothlike, to the glare of a potential Park Tool trolley dash. The qualifiers included removing a cassette, fitting a cassette, splitting a chain, fitting a headset cup, removing a headset cup and threading a front brake cable. Fastest time was just 1min 55s, which made our cable-fumbling 3:04 look particularly lame...