iceBike is distributor Madison’s annual trade show, a chance for dealers and press alike to see the latest products from the likes of Shimano, Giro, Hydrapak, PRO, Gore Ride On, Saracen and much more.
Here’s a photo gallery of some of the highlights that caught our attention.
Looking for a well priced saddle? Madison’s own brand range includes the Flux saddle, available in two colours and which looks to offer a shape that should be comfortable. It costs just £24.99, a veritable bargain.